TLE CUSTOMER JOURNEY

Review Toyota TLE facts!

Business

3 plays

10 questions

Melissa Diaz

•about 4 years ago

Question 1

True/False

10 points

TLE stands for Toyota Loyalty and Engagement

A.True

B.False

Question 2

Slide

Question 3

Multiple Choice

10 points

How many years does a customer stay on the radar for TLE ?

Question 4

Multiple Response

10 points

WHAT OPTIONS ARE CORRECT FOR THE GREEN ACTIVE TLE CUSTOMERS?

Has not seen you in the last 12 months

Sold or Servicing by you

Saw you in the last 12 months

Servicing (2x) at another Toyota Dealer in the last 12 months

Question 5

Multiple Response

10 points

WHAT OPTIONS ARE CORRECT FOR THE PURPLE INACTIVE TLE CUSTOMERS?

Not Sold or Servicing at another Toyota Dealer in the last 12 months

Defected to Aftermarket Service

Saw you in the last 12 months

Has not seen you in the last 12 months

Question 6

Multiple Choice

10 points

What Color/Name does Toyota use for customers who Sold or Serviced (2x) at another Toyota Dealer in the last 12 months?

GREEN - ACTIVE

PURPLE - INACTIVE

GRAY - NOT ENGAGED

BLUE - CROSS ACTIVE

Question 7

True/False

10 points

To move a TLE customer from Purple to Green the VIN must return for 1 qualifying transaction with our dealer.

A.True

B.False

Question 8

True/False

10 points

To move a TLE customer from BLUE to GREEN the VIN must transact with our dealer 2 consecutive times within 12 months

A.True

B.False

Question 9

True/False

10 points

When calling a TLE Customer it is not necessary to see if they are eligible for Toyota Care or Recalls.

A.True

B.False

Question 10

Multiple Response

10 points

How do we indicate to Advisors that this is a TLE Customer?

Make a note on the Appointment saying it is TLE INACTIVE

Add specific opp code for loyalty customer

Call a manager to let them know