
Which unique benefit does a hybrid enterprise resource planning (ERP) system offer organizations?
Data is stored, managed, and processed over the Internet instead of on a personal computer.
An internal network is used for internal access and firewalls for remote users’ access.
Applications are delivered over the cloud using a pay-per-use revenue model.
The on-premise application is used in a physical location such as headquarters with cloud-based applications supporting business needs such as mobility and web-based functions.
Which activity occurs at the operational level of a common company structure?
Managers develop overall business strategies, goals, and objectives as part of the company's strategic plan.
Employees evaluate company operations to hone the firm's abilities to identify, adapt to, and leverage change.
Employees develop, control, and maintain core business activities required to run day-to-day operations
Managers perform self-evaluations and adjust their pay or salary and benefits appropriately.
What is the definition of online transaction processing (OLTP)?
The capturing of transaction and event information using technology to process the information, store the information, and update any existing information
A decision support technique that finds the optimum value for a target variable by repeatedly changing other variables, subject to specified constraints
A decision support technique that checks the impact of a change in a variable or assumption on the model
A decision support technique that finds the inputs necessary to achieve a goal, such as a desired level of output
What is a decision support system (DSS)?
A commercial application of artificial intelligence (AI)
A category of artificial intelligence (AI) that attempts to emulate the way the human brain works
A computerized advisory program that imitates the reasoning processes of professionals in solving difficult problems
An information model that helps evaluate and choose among different courses of action
What is a neural network?
A specialized decision support system (DDS) that supports senior-level executives within the organization
A category of artificial intelligence (AI) that attempts to emulate the way the human brain works
Software that will search several retailer websites and compare each retailer's offerings, including price and availability
The basic business system that serves the operational level in an organization
What is the function of customer relationship management (CRM)?
It allows an organization to gain insights into customers' shopping and buying behaviors.
It discovers optimal sales channels by selecting the right partners and identifying mutual customers.
It provides web-based self-service tools that streamline and automate the human resource department.
It focuses on keeping suppliers satisfied by evaluating and categorizing suppliers for different projects.
What is the function of a list generator?
It gathers product details and issues resolution information that can be automatically generated into a script for the representative to read to the customer.
It increases the value of a sale.
It calculates the profitability and tracks the results for each marketing campaign.
It compiles customer information from a variety of sources and segments it for different marketing campaigns.
Extended enterprise resource planning (ERP) consists of four primary types of components. What is the function of the customer relationship management components?
They collect information used throughout the organization, organize it, and apply analytical tools to assist managers with decisions.
They provide an integrated view of customer data and interactions, allowing organizations to work more effectively
They allow companies to establish a web presence and fulfill orders expeditiously.
They allow a firm to monitor and control all stages in the supply chain, from the acquisition of raw materials to the receipt of finished goods by customers.
What is the definition of software customization?
A method of application delivery existing over the cloud using a pay-per-use revenue model
An enterprise resource planning (ERP) implementation option in which some of the software or hardware is owned on-site by the company, and the rest is provided by a remote vendor
The modification of existing software according to the business's or user's requirements
An e-business component of enterprise resource planning (ERP) that manages the transportation and storage of goods
What is the definition of consumer-to-business (C2B)?
An e-business model that applies to any consumer that sells a product or service to a business over the internet
An evaluation of variables that search engines use to determine where a URL appears on the list of search results
A website model that generates revenue each time a website visitor is converted to a customer.
An e-business model that applies to businesses buying from and selling to each other over the internet
Which challenge do e-businesses commonly face?
Retaining customer loyalty
Communicating with the supply chain
Offering a variety of payment options
Ensuring consumer protection
What is a collaboration system?
A tag- or keyword-based classification system determined by crowdsourcin
A set of tools that support the work of teams or groups by facilitating the sharing and flow of information
A set of tools that support the capture, organization, and dissemination of knowledge throughout an organization
A set of routines, protocols, and tools for building software applications
What is the definition of Real Simple Syndication (RSS)?
A form of collective intelligence referring to the wisdom of the crowd
An application that allows users to share, organize, search, and manage bookmarks
A web format used to publish frequently updated works, such as blogs, news headlines, audio, and video, in a standardized format
An online marketing concept in which the advertiser attempts to gain attention by providing content in the context of the user's experience in terms of its content, format, style, or placement
What is an application programming interface (API)?
A set of routines, protocols, and tools for building software applications
A website that relies on user participation and user-contributed content
A set of tools that support the work of teams or groups by facilitating the sharing and flow of information
The generation of internet use characterized by a more mature, distinctive communications platform
What is operational customer relationship management (CRM)?
A part of an operational CRM that automates service requests, complaints, product returns, and information requests
An operational CRM technology that maintains customer contact information and identifies prospective customers for future sales, using tools like organizational charts, detailed customer notes, and supplemental sales information
An operational CRM technology that compiles customer information from a variety of sources and segments it for different marketing campaigns
A CRM component that supports traditional transactional processing for day-to-day front-office operations or systems that deal directly with the customers
What is the order of steps in the six-step decision-making process?
Data collection, solution selection, problem identification, solution implementation, solution generation, and solution testing
Solution generation, data collection, solution implementation, solution selection, problem identification, and solution testing
Problem identification, data collection, solution generation, solution testing, solution selection, and solution implementation
Solution generation, problem identification, solution implementation, data collection, solution selection, and solution testing