NielsenIQ Product Portfolio

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17 questions

Apoorv

•over 4 years ago

Question 1

Multiple Choice

10 points

Assortment Modelling is part of which product ?

A.Global Track Complete

B.Business Drivers

C.Revenue Management and optimization

D.Marketing Effectiveness

Question 2

Multiple Choice

10 points

Price and promotion analysis play's major role in revenue management.

A.True

B.False

Question 3

Multiple Choice

10 points

Coefficient modeling is done ____

A.Quarterly

B.Yearly

C.Monthly

D.Weekly

Question 4

Multiple Choice

10 points

Which of the following is not part of the Business driver sales ?

A.Competitor

B.Price

C.Product Quality

D. Promotion

Question 5

Multiple Choice

10 points

Which of these is not an insight provided by Spectra ?

A.Consumer

B.Shopper

C.Executional

D.Retailer

Question 6

Multiple Choice

10 points

Spectra is a Data Transformation Tool

A.True

B.False

Question 7

Multiple Choice

10 points

Which one of these is not a source used by Spectra ?

A.Homescan

B.PanelViews

C.RES Data

D.Online Databases

Question 8

Multiple Choice

10 points

Which of these are the shortfalls of RMS and CIP?

A.Scope of analysis is restricted to a country and often a product category

B.Doesn’t answer quantified why questions

C.Doesn’t answer prescriptive / what next questions

D.All the above

Question 9

Multiple Choice

10 points

Which of these isn't included in the scope of Global Track Complete?

A.Global level

B.Regional level

C.City level

D.Cell level

Question 10

Multiple Choice

10 points

BASES was developed by Nielsen.

A.True

B.False

Question 11

Multiple Choice

10 points

Which of these isn't a function of BASES ?

A.Preparing Proposition

B.Designing Package

C.Advertising

D.None of the Above

Question 12

Multiple Choice

10 points

The Snapshot II tool ______

A.Assess launch readiness

B.Validates and assess size of prize

C.Checks if the concept is worth investing in

D.Defines price architecture

Question 13

Multiple Choice

10 points

Response to an Ad for a brand is captured in a better way by ?

A.BASES

B.Spectra

C.Neuroscience

D.Business Drivers

Question 14

Multiple Choice

10 points

Discover Platform gives access to POS data.

A.True

B.False

Question 15

Multiple Choice

10 points

The Omnichannel Suite defines

A.analytics to scan 400+ retailers

B.comprehensive coverage of consumer data

C.an Execution tool used for precision targeting

D.Campaign Lift Measurement

Question 16

Multiple Choice

10 points

Which of these isn't a part of Marketing Effectiveness?

A.Multi touch attribution

B.Developing product strategy

C.Marketing mix modelling

D.campaign lift measurement

Question 17

Multiple Choice

10 points

How is the result of Marketing effectiveness delivered ? one or more could be correct

A.Excel Macros

B.Refined Datasets (common data format .CDF)

C.All of these

D.Custom Apps