Advertising techniques
Language
1 plays
10 questions
Question 1
Multiple Choice
10 points
The group that the company wants to see the advertisement
A.Target audience
B.Children
C.Wealthy people
D.Teenagers
Question 2
Multiple Choice
10 points
A short and memorable phrase used in advertising
A.Logo
B.Text
C.Music
D.Slogan
Question 3
Multiple Choice
10 points
To exaggerate the product or service
A.Simile
B.Metaphor
C.Hyperbole
D.Rhyme
Question 4
Multiple Choice
10 points
When an ad appeals to your feelings
A.Emotional
B.Rational
C.Commercial
D.Soft
Question 5
Multiple Choice
10 points
When an ad is logical/appeals to the head
A.Rational
B.Emotional
C.Commercial
D.Slogan
Question 6
Multiple Choice
10 points
Advertisements try hard to convince the audience
A.Argumentative
B.Logical
C.Persuasive
D.Controlling
Question 7
Multiple Choice
10 points
When an ad uses someone famous to sell the product
A.Celebrity endorsement
B.Picture
C.Slogan
Question 8
Multiple Choice
10 points
An advertisement that uses what's around us to sell (Game of Thrones)
A.Social appeal
B.Personal appeal
C.Fear appeal
Question 9
Multiple Choice
10 points
The Fear appeal
A.Makes us fear something bad
B.Makes us feel good
C.Makes us feel sad
Question 10
Multiple Choice
10 points
An ad that is aimed at older people
A.The fear appeal
B.The youth appeal
C.The popularity appeal